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December 29, 2010
Deft Mayo Clinic Response on Facebook
 
For insight into the public relations of Facebook, Shel Holtz cites an example of a deft response by the Mayor Clinic to an attack on one of its doctors. 
 
The hospital made its own response, allowed relevant comments to stand on its wall for some 42 hours, then redirected them into a discussion forum. 
 
Study of an incident like this should make PR staffers more confident of  handling a Facebook "crisis" should one arise.  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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