The world may be facing an epic PR issue, income inequality. That’s the impression you get from reading a Holmes Report post on this year’s just-concluded World Economic Forum in Davos, Switzerland. “The world’s richest 85 people are as wealthy as the poorest 3.5 billion of the world’s population.” That spells anger, and, very possibly, trouble. Big PR leaders like Ketchum’s Rob Flaherty and Richard Edelman agreed.
Other issues apparent at Davos included the rise of technology, permanent volatility, corporate social responsibility and Europe’s struggles.
This is another of those reports worth taking time out to read and consider carefully as a portent of the relational future, if not, indeed, the present. Its Holmes heading, indeed, is “Davos 2015: 5 Lessons For The PR World.”
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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