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July 22, 2011
Crisis Messaging: Texting at Tufts
Cell phones have become key instruments of crisis management. Tufts University teacher Lisa Gualtieri shares her school's approach to crisis texting. It's a simple, hence helpful, one. "With the chances of a college student being more than one square foot away from their cell phone being approximately zero," Johnathan L. Bernstein writes on the Crisis Management Blog, "that technology makes for a very powerful crisis management tool."

Tufts has distilled its cell crisis approach into three "guiding principles" for creating initial messages:

1. What is happening

2. What you need to know

3. Where to go for more information

Tufts keeps phone listings of its students, for a simple "information system" approach that appears to have appeal for campuses and other institutional clusters of cell-phone-carrying people.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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