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October 4, 2011
Crisis Communication Heads to Social Media
Derrill Holly of the National Rural Electric Cooperative Association provides a glimpse into the future of crisis communication based on experiences during Hurricane Irene little more than a month ago. With the power out, "wireless, battery-operated devices kept co-ops connected to their consumer-members through extended outages." And how were those connections maintained? Largely via social media channels.

"Within five years I expect social media to be the dominant force in crisis communications," Derrill writes.

The photo accompanying this Flack Me post shows Kami Noel, left, and Sarah Eckard communicating on the Adams Electric Cooperative's Facebook page during a recent power outage.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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