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March 19, 2012
Could Your Clients Be Thought Leaders?
 
Who're you working with, really? Is your PR client a business person, a CEO or, maybe, a thought leader? A business person who's also a thought leader in a given field is likely to become a much more prominent, successful manager. Should PR people be concerned with helping them get there? Why not? The question arises from reading a web post, "PR with Passion: CEOs as thought leaders."

"The concept of CEOs becoming more involved in the forefront of marketing and social media and representing their companies as thought leaders has grown substantially," writes Stefanie Guzikowski, director of PR and social media for CrossCurrent Communications LLC. "They're emerging from their corner offices and building credibility and personality for their companies..."

Why not take it as a PR strategy and goal to promote your clients into thought leaders, presuming they have even a modest interest in the journey. It could be a rewarding trip for both of you.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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