Susan Payton, of Egg Marketing and Public Relations, provides a lengthy, response-laden poston relating to journalists via social media. There are opportunities now via Web sites, Twitter, Facebook, and blogs to learn a good deal about reporters before contacting them. Susan keeps a contact database from such research sorties.
Payton notes: "Your best successes might not come from a pitch at all, but rather the reward of being a good listener and paying attention to the journalists you can help. Journalists like being helped better than they like being pitched."
If you're not able to help a reporter out, then a sensitively pitch done via Twitter or an other social media outlet can get results. Susan gives some examples, plus her post had drawn 54 comments as of this writing. It's virtually a media relations classroom in a sitting.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.