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December 4, 2009
Comcast Takes Over NBC

Comcast Chairman and CEO Brian Roberts talked of stewardship in announcing Comcast's deal with General Electric to take over ownership of NBC, Universal Pictures, and GE's other media properties. Let's hope he means it.

Comcast has been at least as well known for cable shufflingprofit maximizing, and a lordly approach to public relations for stewardship of community interests. 

"We are honored," Roberts said, "that under this agreement Comcast would take over the stewardship of this important collection of assets and are absolutely committed to investing in NBCU (NBC Universal) and ensuring that it is a vibrant, financially strong company able to thrive in a rapidly evolving marketplace by delivering innovative programming." 

Roberts also said the takeover deal is "strategically compelling and will generate attractive financial returns and build shareholder value." There was very little, however, about subscriber interests.

It's early, though. Stay tuned. But be on the lookout for a peacock preening. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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