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April 16, 2013
Coexisting with Google's 'Penguin' SEO Policeman
 
Here are two websites that should be of interest to PR people, a growing number, who seek to optimize visits to clients' websites via search engine listings and rankings. Google's Penguin algorithm introduced last year can be helpful to them, but also nasty if SEO techniques are abused. 

Ragan's PR Daily offers "One year later, Google's Penguin update is helping public relations," and Search Engine Watch has "Google Penguin Tightens the Noose on Manipulative Link Profiles." 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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