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March 10, 2014
Climate Change Remains Front and Center as a PR Issue
 
Probably the greatest relational challenge of our time - climate change - keeps getting reinforced as a concern. Rewire, the KCET public television blog, notes that hardly had one study seemed to give a bit of breathing room on the climate issue, when another cautioned, "Hold it, here's what you overlooked." And John Kerry has spotlighted climate change as the subject of his first Policy Guidance statement as U.S. Secretary of State.

Secretary Kerry intends to make climate change his signature issue, much as his predecessor Hillary Clinton focused on women's issues as a "top tier diplomatic priority." There's no question, whenever PR people spot an opening to help advise and inform on the climate issue, they ought to seize it. Little else will matter nearly as much as keeping a clear, compelling focus on coping effectively and steadfastly with climate change.   

Don't say, "It's too big an issue, how can I influence it?" Do some creative thinking - that's where good PR efforts always start. 

Now PR Week is noting that the White House "is promoting awareness of climate change by launching a pilot program on the climate.data.gov website."
The site will include exemplary information on such matters as coastal flooding and rising sea levels. Can't say you're not being warned.  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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