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February 18, 2015
Clarity in Labeling Would Help Sell Electric Cars
 
We seem almost to need a study to validate anything new and potentially valuable – but who reads studies? Clarity in labeling, as in the savings expected from hybrid and electric plug-in cars, would help, says a University of Kansas public affairs study. And so it likely would – why wouldn’t that be obvious from the start?

Total cost of owning a hybrid or electric plug-in car, including more than fuel costs, would be helpful, says the study. Remember that a baseline tenet of public relations is clarity of aim and objective. How many agencies, government or otherwise, spend enough time on the ramifications of what they’re trying to accomplish – and stating it clearly – before expecting to accomplish much?

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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