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June 28, 2011
Charities Should Be Getting Into Social Gear
 
Charities are caught in the crux of informational change, and JD Rucker on TECHi thinks they're doing a poor job of presenting themselves on social media where, he feels, they need to be. That's undoubtedly so as time moves along. But, as a comment to the post notes, it's not just a matter of page views.

Charities need people to send them checks, and direct mail is still the way to generate them. Yet, there's plenty in this post for a progressive charity — and who would want to admit to being otherwise? — to think and plan about. 

JD Rucker lists what he thinks charities should be doing, and if you're not, at least hear what's being said. Over time, it could be charity-changing.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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