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February 15, 2012
Catching On To The Digital Omens?
 
It's transition time for PR. We've made that point before, but today three bloggers are underscoring it with varying degrees of emphasis. Darika Ahrens frets that PR agencies are in danger of becoming "largely irrelevant" in the face of digital marketing, while Tom Murphy thinks agencies will adapt in time. Haydn Shaughnessy thinks PRSA's unfolding "redefinition" process is dubious. 

Read these and other critiques and decide for yourselves how effectively PR people you know are responding to the new, increasingly digital information setting.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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