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August 22, 2016
Can Media Be Normal in an Election Year?
 
I never thought I’d be saying this, but I actually miss seeing those photos of what Mark had at his dinner out last night. Instead I’m getting outrageous shots of Melania’s modeling days, Hillary’s various suits, and rioters against each party.  Enough already: why can’t social media get back to normal? The resounding and obvious response: it’s an election year.

According to Think with Google insights, today’s voters are catching up with election buzz in micro moments; time spent eagerly observing their electronic devices. Whether posted by CNN, ABC, C-SPAN, or politically inflamed friends, memes and videos clog up our daily feeds. Since April 2015, people have watched more than 110 million hours of candidate and issue-related content on You Tube alone.

Is it all bad? Some moments are actually entertaining, such as when Ted Cruz told the moderator of a CNBC debate “I’ll buy you tequila. Or even some famous Colorado brownies.” There are also Donald Trump’s famous tan and hairdo, and the assorted memes they’ve spawned (can’t say more or there will be hell toupee.)

The ad people’s perspective

The media may have changed over the years, from radio to TV and digital, but political ambition as grist for advertising has been around since the scratchy reels of why we should like Ike. Take for example the 1964 single run of “Daisy Girl.” That particular pro-Johnson message rebutted Goldwater and his goal of using nuclear weapons in Vietnam. It was so memorable it made Mashable’s list of the Most Influential Campaign Ads and Time’s List of Top 10 Campaign Ads.

Creative efforts in politics continued in more recent years, and you can see some of them in The Top 15 Ad Campaigns of the 21st Century ranked by Ad Age. Speaking of Ad Age, they noted that the 2012 election period compelled nearly $10 billion in ad expenditures.

For those with creativity, ambition, and decent design/photo editing skills, the field is wide open now. Some of what today’s talent has come up with slays me, but as I laugh, I know I am also tired of the Who Wore It Better shots of pols alongside Seinfeld or Captain Kangaroo.  Am I alone in my thinking or do we all crave the sweet, pure, aww-inducing  pics of the past — like the baby in her handcrafted mermaid tail blanket,  the wee dancing dog, or even that cat riding the robovac? We can’t wait for this election to be over — and for social media to get back to normal

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Jeri Dayle is a freelance writer. Journalistically she has specialized in parenting topics, as a marketing copywriter she has focused on employee/employer communications, writing direct mail, ads, and all types of web content. She is ecstatic to have achieved her What I Want to Do When I Grow Up goal.
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