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July 17, 2014
CIA Posting Twitter, Facebook Nuggets
 
Talk about image polishing, or is it, in this case? The U.S. Central Intelligence Agency has been on Twitter and Facebook since June 6 and the question is, Why? PR Week reports that the agency is seeking "to inform and educate the public" through its new social media presence. But does a tweet like it's first one, "We can neither confirm nor deny that this is our first tweet," contribute to the accomplishment of any useful mission?

How'd you'd like to be the public affairs officer charged with handling the CIA's accounts, responsible for sorting through what should and shouldn't be posted? Why not just get on with the job of pursuing the U.S.'s interests covertly and effectively? Be your own judge if you'd like to follow the agency online.

(The photo with this post is from a CIA tweet about the agency's "Memorial Wall – and the people (identified only as stars) it commemorates...".)   

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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