Blogging is a traffic builder, and a good tool for enhancing organizational identity and reach. But it's a discipline, too, and not to be undertaken casually. Adam Smith, a social media blogger, has a post warning why "Blogging Isn't As Easy As Experts Think." We haven't met many of those experts, and aren't sure what fields they're in. But Smith's underlying point is well taken: blogging is work. He advises:
• Blogging requires acceptance of what it takes to relate well to others, and willingness to learn from others.
• Blogging is a grind that won't survive laziness.
• Blogging takes time.
• Blogging requires consistency of purpose.
• Blogging requires planning for building traffic.
In short, blogging takes as much effort and preparedness as any other form of successful writing. This isn't a reason for shunning it, just an advisory of what it takes to be a successful business blogger.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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