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September 9, 2011
Building 'People-Brands' on Facebook
 
Aside from the fact that it's got a murky lead and refers to "marketing" when it's actually about PR, a post on everythingpr on "The Facebook Effect: Strategies That Work for People-Brands" seems helpful, if not inspiring, in getting your name and presence out there. We're influencers and Facebook is a great place to practice that skill.

"Facebook," writes Mihaela Lica Butler of Pamil Visions PR, "is one of the major cultural trends of the past five years, but also, one of the major marketing tools of the web — as long as you know how to interact, that is. Most businesses that use Facebook as a marketing tool fail because they don’t understand the difference between broadcasting and interacting. And most businesses need to interact, unless their main purpose is to broadcast."

The difference between broadcasting and interacting is, indeed, crucial. There are only a few broadcasting companies — the rest of us need to excel at interacting well with acquaintances, contacts, and colleagues. Facebook can be a great asset here and Mihaela's post on Facebook campaigning is worth taking to heart.

In short, though, marketing is about selling and public relations is about relating well, whether there's a sale in view or not.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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