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April 12, 2011
Brushing Up on PR Concepts, Via PRSA
 
For any of you looking to learn, or brush up on, PR skills and techniques, here's the heart of the craft as offered by the Public Relations Society of America (PRSA) in its accreditation study materials. These resources, says Edward Bury in a PRSA post, haven't changed much in 30 years, except they're now online (they used to be in a three-ring binder). That means they're available to all of us, a great resource for learning communication concepts, brushing up on them or "going for the gold" of accreditation. 

The Bury post includes an Online Demonstration of a sample accreditation test (though it apparently only works in Internet Explorer version 5, and aren't there are a lot of Mac-using PR people?), the Second Edition of the APR Study Guide, an Online Study Course ($295 for non-PRSA members, $195 for members), and a Short Bookshelf of Recommended Texts. A useful assortment of PR learning materials, even though it's intended to promote membership in PRSA. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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