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June 9, 2014
Brazil's World Cup Shaping Up as a PR Debacle
The World Cup soccer matches about to get underway in Brazil are unfolding, in PR terms, like a ball kicked wildly over the net. Brazil, apparently, isn’t ready for the games, despite having spent an estimated $11.7 billion on them. The matches being held at 12 new and refurbished stadiums figure to be a demonstration of how effective public relations need to stem from leadership and a shared reality of competence and vision, or else disaster looms.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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