Talent Zoo

Awesome Jobs, Great Companies, & Hot Talent
menu button
Bookmark and Share
June 9, 2014
Brazil's World Cup Shaping Up as a PR Debacle
 
The World Cup soccer matches about to get underway in Brazil are unfolding, in PR terms, like a ball kicked wildly over the net. Brazil, apparently, isn’t ready for the games, despite having spent an estimated $11.7 billion on them. The matches being held at 12 new and refurbished stadiums figure to be a demonstration of how effective public relations need to stem from leadership and a shared reality of competence and vision, or else disaster looms.

More from Forbes.  

Bookmark and Share
blog comments powered by Disqus

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
TalentZoo.com Advertising