We know that a blog can be a powerful relational/marketing magnet. We also know that Twitter is a great place to promote your blog posts. But do you "brand" your Twitter posts, or let them serve as purely personal expressions? A Marketing Eggspert post urges that you "brand your Twitter account."
"This may seem self-explanatory," the post acknowledges, "but so many bloggers fail to create a branded Twitter handle specifically for your blog presence. This doesn’t mean you can’t have a personal Twitter account, too, but your Tweets should be focused and the best way to accomplish that is to link your blog directly to Twitter. If you can’t score your blog’s name as your Twitter handle, get as close as you can."
A Twitter relationship with your blog can provide the creative focus you've been looking for, or swearing that you'll get around to. Now's the time, and Marketing Eggspert's post provides the encouragement.