The steadily shifting currents in PR and marketing (we usually don't mention these in the same breath, but it's appropriate here) have gained a nifty name: brand streaming. "Content flowing from brand to constituent has become a real-time, always-on stream, and that content flows across channels to media influencers, social influencers, consumers, policy makers and decision makers," explains UBM TechWeb.
Sound challenging? Indeed so. But, UBM adds, "Content is streaming right back to the brand from the audience full of insight and opportunity." This, indeed, creates unparalleled opportunity in a new informational stream of consciousness. Check out the brand streaming slide show included with the UBM post.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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