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March 29, 2010
Both Sides Matter in PR
 

It's only a brief, but troubling, release in The Richmond Times-Dispatch. Gordon Hickey, a former Times-Dispatch reporter who served as press secretary for former Gov. Timothy M. Kain, says while "reporters have to be balanced, I didn't have to worry about the other side of the story" as press secretary. Hickey presumably will be expanding on that sentiment when he appears on a panel at PRSA Richmond's luncheon networking event this week.  

One wonders how well Hickey's approach served Gov. Kaine and the people of Virginia. Governors there can serve only one term, so the effectiveness of one-sided PR didn't get tested in a re-election battle when Kaine's term ended in 2008. But now he's chairman of the Democratic National Committee and, we trust, is considering opposing viewpoints.

Listening and empathy, of course, are basic PR principles. It's pretty cavalier for a former reporter who goes into PR to say he only has to consider one side of a story. 

A cavalier approach to PR isn't helpful to the profession or to anyone involved in one-sided "communication." How one is being heard and received, of course, is basic to the field. 

 

 


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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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