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June 13, 2011
Boomers Have Lots of Time for Learning; They'll Need It
 
Jane Genova has bittersweet words of encouragement for aging baby boomers in PR (or any other field) — "You've got lots of time remaining to learn, and you'll need it." Jane cites research showing that "many Americans will have to keep on working well into their 70s and 80s to afford retirement." And that's good, it can be argued, because there's so much yet to learn.

Jane's point, and it's a fairly serious one, is that there's still plenty of time to pursue and learn new coping skills." Nest eggs, pensions, and social security are unlikely to keep aging professionals afloat. The less they earned during their careers the more likely it is that they will have to keep working until their 70s and 80s.

"That puts time on the side of the Baby Boomers. And that means they can take a long-term perspective on developing niches within what is now called social media marketing [Download Socialmediamarketing.]  Given time, as we all know, people determined to master a field do just that."

PR people, Jane notes, now need to explain to clients the intricacies of such innovations as cloud computing, and who knows what else might be just around the bend. Unsettling as it may be to realize that retirement is a chimera, at least if you want your "golden years" to be affordable, the solace is that it's an increasingly fascinating workaday world, with lots of readily available resources for planning and learning.


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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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