As the author of two self-published books, I can attest: It’s easier than ever to publish a book, and harder than ever to get it noticed. No doubt, there are more things I can do to get my books out there (you can just go to Amazon to get them). Fauzia Burke gives a good overview of many things authors can do to promote their works in her new book, Online Marketing for Busy Authors.
Burke is the founder and President of FSB Associates, a book publicity and marketing firm, so she has a long history of helping books gain an edge in a very noisy world. And for authors these days, whether they have a publisher or self-publish, online promotion is a must. Burke outlines everything authors need to know, starting well before the publish date. From website creation to email marketing, blogging, and other ways to get publicity, Burke gives a detailed look at what successful authors need to do to get their book noticed and sold.
For first-time authors and experienced scribes seeking to get their books needed attention and promotion, Online Marketing for Busy Authors makes an excellent resource.
Since 2002, Dan Goldgeier has been writing the most provocative advertising columns about advertising and marketing -- over 170 of them, covering every related topic you can think of. Now based in Seattle, Dan is a copywriter and ad school graduate who's worked at shops big and small.
Visit his copywriting website, see his LinkedIn profile or follow him on Twitter.
And please, buy his book for 99 cents.
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