When an ad agency veteran pens a book, they basically do it for two basic reasons: 1) To tell their own advertising “war” stories; 2) To dispense business advice gleaned from said war stories. And if you’re personally or professionally familiar with the author, then the book carries more significance — and it’s more fun to read.
Dave Marinaccio’s Admen, Mad Men, and the Real World of Advertising: Essential Lessons for Business and Life is a bit of a hybrid of stories and advice. As a partner & CCO at LMO Advertising in Alexandria, Virginia, Marinaccio has dealt with a diverse client list in the course of his career, and has faced nearly every agency-related issue an ad professional could be confronted with. And since he writes his anecdotes in short sections, he’s able to cover a lot of ground.
While there aren’t any titillating, revelatory tales, nearly everyone in the ad business can relate to Marinaccio’s stories. In particular, people outside the advertising industry will also get a grasp of many basic concepts advertising people deal with on a day-to-day basis. Part memoir, part peek into the ad world, Admen, Mad Men, and the Real World of Advertising makes for a fun, brisk read.
Since 2002, Dan Goldgeier has been writing the most provocative advertising columns about advertising and marketing -- over 170 of them, covering every related topic you can think of. Now based in Seattle, Dan is a copywriter and ad school graduate who's worked at shops big and small.
Visit his copywriting website, see his LinkedIn profile or follow him on Twitter.
And please, buy his book for 99 cents.
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