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February 7, 2014
Blogging to be 'Out There' – Does It Work? What Arik Hanson Found
Will blogging more be a good move for your public relations visibility and status? Arik Hanson, of Communications Conversations, wondered about that and resolved to blog on every business day in January, 22 in all. He didn't get a surge in overall traffic, but he did gain in social media visibility, because of the time spent promoting his posts on Twitter, Facebook et. al. This is a post worth digging into for insights it provides for various means of time spent in a given PR practice. One of Arik's learnings: "When I get in a groove, I can write fast."

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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