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July 21, 2011
Blogging As Though It's 'War'
Chris Abraham provides insight into how blogging can become a pitched battle, sometimes needs to be one, to influence people like doctors or scientists who shun the limelight.

"If you cannot target your dream customer directly," Chris writes, "you can target everyone around him. He calls this tactic "firing for effect," as when a battlefield is littered with explosions and craters to get the attention of whomever's in the bunker.

Chris discusses the tactics his firm used in "targeting health care providers for a client that sells health care devices and targeting astronomers for a global radio telescope project." This sort of saturation blogging requires a lot of effort, but it's a tactic we should indeed be familiar with in this social media age.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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