At some point or another most people who own a website they are trying to promote start to think about black hat SEO techniques. What are black hat SEO techniques you ask? Any type of online marketing approach that causes you to raise your eye brow before you attempt it is most likely skimming the surface of black hat search engine optimization. Google is constantly trying to weed out individuals and websites who get involved with any type of black hat techniques.
You might ask yourself is using black techniques unethical? If you cheat the system in order to get rankings for your website while your neighbor works hard building search visibility the long way with hard work and dedication it is unethical. Black hat techniques do not build your business or proactively brand your company. Writing a great article or press release and having it get picked up by numerous authority websites and building good solid organic links naturally is a much better path to take than just achieving rankings with no substance. Not only are black hat techniques unethical but highly frowned upon in the internet marketing industry.
Three reasons why you shouldn’t use black hat SEO techniques:
- Google Penalty: If you don’t know yet you should know now, Google will delete your website. Depending on how bad your black hat techniques are Google could not only give you a penalty on your website but they could very well just remove your website out of the search engines all together. Are you really going to base the livelihood of your website on a gamble like black hat SEO? Is it worth losing your website over? Once Google does place a penalty on a website it could take months if not years for the penalty to be removed.
- Time: If you spend months and months building rankings for a website using black hat techniques and Google’s algorithm has a shift and they find a way to eliminate those techniques all together you will be pretty upset you spent all that time building your rankings on fluff. Fluff doesn’t turn visitors into customers, branding does.
- Rankings Don’t Equal Business: All the rankings in the world will not necessarily equal sales. Achieving website rankings is one part of the equation. Most customers these days will search a business in a search engine to see what comes up in the search results before they purchase. Building your business online the traditional way will yield powerful articles, press releases and a variety of website profiles that will ultimately build consumer confidence.
So to conclude, I would NOT recommend using any black hat SEO techniques, but the choice is up to you!