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May 31, 2012
Billionaires Itching To Invest Money: Which Of Your Clients Could Benefit?
The Economist reports that some 36 billionaires, led by Warren Buffett and Bill Gates, held the second meeting recently of the Giving Pledge to discuss how to give away at least half their wealth. Some are interested mainly in public-private partnerships to solve tough problems. Others are intrigued by "impact investing" to make profits and do good simultaneously. Is there an opportunity here for deserving PR clients?

"The Santa Barbara gathering," the Economist advises, was evidence of a rapid evolution of the Giving Pledge from a collection of individual promises into a movement focused on collectively achieving results. Whereas last year's meeting was largely a 'get to know you', according to its host, Mr. (Steve) Case, this year's was a 'serious conversation about lessons learned.'"  

So far 81 people have signed the Giving Pledge, the Economist adds. What a pool of capital on hand to do good!

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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