Your t-shirt/bumper sticker version of this column is this:
A DEFINITE GOAL X BELIEF X PERSISTENCE = SUCCESS
If you stop reading here, commit this to memory and repeat it over and over and do exactly what it says, without fail, you're all set.
Congratulations. I knew you could do it.
But, if you want to know more about this and why it works, whether you're looking for a job, a raise, a promotion, a client, boyfriend/girlfriend, or anything else your little heart desires, read on.
I really think this could change your life.
First, establish A Definite Goal.
A Definite Goal means spending time alone, really, really, really figuring out what you want in life.
Not what you know how to do, necessarily, but something you really want.
And here's a hint: if it doesn't scare you a little, or feel slightly impossible, start over. You can dream bigger, can't you?
Next, the big one: Belief.
You have to believe in yourself.
You have to believe in your idea, you have to believe in your goal and know, deep down inside yourself, that you'll attain your goal.
You may not know when or how, but you have to know and believe you will get what you want.
Hence, the importance of setting the right Definite Goal that you'll pursue like the man/woman of your dreams.
A goal you truly can't forget.
But belief is tricky.
Once you set that Definite Goal, others might laugh at you, but you have to believe in yourself. People might say it can't be done, but you have to believe in yourself.
Your family and friends might think you're crazy, but you have to believe in yourself.
I leave it to you to research or discover the literally thousands of success stories all hinged on self-Belief.
Keep on keeping on. (For you positive learners)
Don't ever give up. (For you reverse-logic learners)
I'm not exactly sure where Persistence turns into pestering, bugging, and annoying, but I know I've crossed those lines a lot in my career so far.
But if you think of it like Thomas Edison did, he didn't fail 10,000 times to create the commercially successful incandescent light bulb.
He said it was "a 10,000 step process."
That's a stellar example of Belief and Persistence.
And some damn good copywriting, too.
So, that's enough for today.
Have a Definite Goal. Believe in yourself no matter what. And be Persistent – keep on keeping on.
I believe in you. I know you can do it.
As a strategist, writer, designer, producer, director, actor, musician, performer, teacher, trainer and speaker, creative marketing was a potentially ideal career for Paul. Yet after years of winning dozens of global creativity awards with various agencies, Paul gave up the awards pursuit and became a professional human being.
Paul launched the1101experiment in 2001, focusing on bringing top-level strategy, creativity and multi-dimensional success to global brands, but with an added emphasis on positive ethical and social opportunities. Paul's thinking has been published worldwide and has predicted many global cultural shifts long before they happened. Paul leads a mastermind network of friends, colleagues and multi-talented professionals from around the world who are strategists, writers, artists, web, social and interactive specialists, who are involved on all client work.
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