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March 31, 2015
Baseball Showing Empathy For Its Spanish-Speaking Players
 
The New York Times has a wonderful story about how Major League Baseball “has been working with the players’ union on an initiative this season to encourage every team to have a Spanish-speaking interpreter to help players communicate with the largely English-speaking news media in their native language.”

This is really identifying with your players and their fans or potential fans, a relational home run. Players from Spanish-speaking countries “accounted for 22 percent of the opening day rosters last season,” The Times notes. And few baseball reporters covering the teams are bilingual.

The idea is to have all players contribute to the media coverage of their teams on an equal linguistic basis.  Thus the old ball game becomes continually new. Very nice.

Photo: Yoan Moncada, right, who signed with the Red Sox last month, with Eddie Romero, Boston’s director of international scouting, who has interpreted Moncada’s Spanish for reporters. Steve Nesius/Reuters.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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