In the realm of search engine optimization (SEO), content is king. Be it website copy, blog posts or guest posting, content is an integral part of effective SEO. However, not all content you create brings glory to your business. Unique, high-quality content blended with creativity supports SEO efforts.
If you're not creative in your writing process, you will be creating content like many of your competitors, reducing the chances of standing out from the crowd. In this article, I’m going to share six SEO content writing tips that will help you balance creativity in your work. Let’s dive in.
1. Search for important keywords.
The first step to creating useful content is to find important keywords and phrases that your audience uses to search on Google. Use Google Keyword Planner, a free tool, to find out terms that your audience uses to conduct online searches. Once you have made a list of keywords, you should include them in your content.
Naturally incorporate keywords into your content. Stuffing keywords in your content will do more harm than good to your business. The more long tail keywords you use, the better it will be for your content to rank on Google.
2. Solve your audience’s problems.
Writing content that solves pain points of your prospects and customers is a surefire way to ensure the success of your SEO efforts. People tend to share content that they find useful, increasing the reach of content. The more people who read your content, the more Google will like your content. Therefore, you should make sure your SEO content strategy revolves around your audience’s problems.
3. Organize content for skimmers.
Humans have a shorter attention span than goldfish -- and the notoriously ill-focused goldfish has an attention span of nine seconds -- meaning that your visitors might leave your web pages without reading your content completely. Even if they stay, most of them are not going to read between the lines.