Here's a quick way to get briefed on the PR aspects of social media and Web 2.0 by two leaders in the field. Deirdre Breakenridge and Brian Solis have a selection of low-cost audiobooks on the subject available for downloading. They provide 14-15 minute packages of first-hand insight into using social media to get the word out, or monitor what's being said about your enterprise.
Audible.com is issuing the recordings ($2.95 each), which are available in print or digital formats. We've seen these three promoed, there could be more:
- PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results
By Web 2.0 and social media, Breakenridge and Solis mean such elements as blogging, viral marketing, social networking, and search engine optimization. It's become essential for PR people to be conversant with such Web-based techniques.