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April 11, 2014
Attend Your Own Funeral?
The regular PSA about speeding clearly isn't working. Thousands of people speed, every day. How can an organization change the way people operate?

If speeding is a habit, then it would be very hard to force people to stop. Consumers hate change, especially if it means that they have to curb their actions. Though change is tough, it is not impossible.

In Belgium, an organization employs some shockvertising.

The team devised a plan to invite a person who likes to speed to a funeral.

Little does that person know, it is their own funeral. The four-minute video is below. It's pretty impactful.

Crazy, right? But will it work?

Studies show that when people are frightened into change, yes, people do change their habits.

But not for long. The same studies indicate that after a little while, people fall back into their own ways.

Interesting concept, indeed.

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Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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