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November 2, 2017
Are You Job Hunting the Wrong Way?

  • Your focus is on getting a job.  Huge mistake.  Your focus should be on how to get interviews with someone that can hire you.

  • You are relying on your resume to generate interviews.  Huge mistake.  Employers and recruiters use resumes to screen people out.  Even if you are just trying to make a (strictly) lateral move and your age and other facts don’t cause you to be immediately screened out, your resume essentially just says:  “me too, only more” than other candidates whose resumes show the requisite qualifications for the open position.  

  • You are marketing your experience as the basis for why your resume should survive the initial screening process, and then even if it does,  you will surely be asked a lot of “why” questions which put you in a defensive posture in interviews.  

  • You are placing too much hope that the tactic of a summary at the top of your resume will “sell” your unique value and thus give you a big advantage over other candidates.  It might.  Anything’s possible, but it assumes that whatever “unique value” means - it will be a major factor in deciding to invite you to interviews.

  • You believe that networking, networking, and more networking is the most effective way to land a new job.  Just how helpful it will be in a specific job search situation will no doubt vary. You would be prudent to not count too much on it - beyond gaining helpful information.

  • You approach job hunting as basically a resume and networking problem.  It’s actually a solvable marketing problem.


If you want to secure a high-paying full-time in the absolute minimum amount of time, then you should hire a professional that specializes in personally helping people get jobs.  To give your search the attention and energy it needs to make you the best-marketed candidate - because that is who gets the job - hire someone with experience in direct response marketing.  If you need a recommendation, contact me.


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Tom Kellum is a job hunting consultant, helping people's dreams come true since 1987. He specializes in providing a personal job-landing service based on proven marketing strategies and methods. For more information, email him at careerkeysman@gmail.com.
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