More credit should be given to those brave folks venturing out as startup entrepreneurs. In a world filled with small ideas and over-used concepts, these people are at least trying to think and produce something different.
In the startup world, the idea of operating lean entails doing as much as you can with the least amount of overhead. Streamlining costs in order to dedicate the majority of your effort and attention on the actual idea can be incredibly difficult. Even more so when it is time to release the idea to the respective audiences.
Because although many of these startup founders are bright, marketing activities are usually not up their alley.
They need help.
Google, a company that was once a startup fledgling, created a marketing app called Primer, and it is geared towards helping startup professionals with marketing ideas, tips, and overall knowledge. PSFK wrote that the app also covers public relations, content marketing, and includes different interactive quizzes to help professionals get a better understanding of what marketing is.
The thing is though, how accurate is it? We'll test it out, and we hope you do too.
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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