"Cool it!" seems to be the message in a news release from a PR research combine that's been monitoring civility in America: It's continuing to decline, "driving 70 percent of Americans to believe that incivility has reached crisis proportions." "Politicians, America's youth, the media and the Internet," the release adds, "are assigned most responsibility for the problem." The continuing fraying of America's communication climate is a profound subject, not easily fixable, but a PR challenge indeed!
This latest civility survey is an update of three earlier ones by global PR firm Weber Shandwick, public affairs firm Powell Tate and KRC Research. From the news release: '"Incivility is turning into a national epidemic and becoming the new normal in behavior,' said Pam Jenkins, president of Powell Tate. 'With seven in ten citizens saying that incivility has reached crisis proportions, we need new solutions and greater leadership to reduce this discord in our daily lives.'
"The personal impact of incivility is felt across society and comes from many directions," the release adds. "Moreover, many Americans believe that uncivil words are provoking harmful deeds: 81 percent of Americans believe that uncivil behavior is leading to an increase in violence in our society."
Here's climate change occurring for the worst, for sure!
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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