Following up on yesterday's Flack Me post on the venerable Campbell's Soup company introducing social media to its employees, we now have a Forbes interview with Weber Shandwick CEO Andy Polansky urging corporate CEOs to become presences on social media themselves. CEOs? Gee, they can communicate? Yes, the best ones can do so very well, and social media offers a new, far-reaching setting for their magnetism. Others, less experienced at projecting themselves, can pick up the knack and learn from their employees, customers and the public while establishing an extra-compelling corporate presence. Facebook, YouTube, LinkedIn and Twitter can be places for CEOs to project anew.
"To be honest," says Polansky, "nothing succeeds like face to face. Yet, done well, using social media can be another compelling way to enhance the company's reputation, business results, employee communications and tell stories around innovation. The fact that 75 percent of global executives say that having a social CEO humanizes the company should be compelling..."
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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