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April 3, 2015
An Urgent Need: California Relying on Public Relations to Help Save Water
 
Would that it wasn’t necessary, but public relations is being mustered big time in the increasingly urgent effort Governor Jerry Brown is making to conserve water in California. The governor, reports The Sacramento Bee, “strode into a bone dry meadow in the Sierra Nevada to issue the first statewide water reduction order in California history…”

“Brown’s office,” the paper notes, “knew a snowpack survey in the Sierra Nevada, near Echo Summit, would produce staggering visuals: A dry meadow that, in normal years, is buried in snow.”

“We knew we needed to get a lot of attention to make sure that people realized this was serious,” one official said.

Indeed, PR “angles” will need to be on overdrive to help California meet its increasingly urgent water conservation goals.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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