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December 10, 2015
An Uneasy Prospect for 2016
 
We'll try to avoid end-of-the year summations and predictions, but Marian Salzman, CEO of Havas PR, leads off on Forbes.com with one that we're probably all anxious about: "Uneasy Street". Her "Ubertrend for 2016: Uneasy Street – an abiding feeling that things aren’t as they should be, that looming threats are out there, and that people need to make important decisions and do something."

Who hasn't been feeling much the same on the eve of the 2016 presidential election season? For sure, it's not a great time to be laying out ambitious new PR plans, although planning is always an important priority.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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