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May 15, 2014
An Oregon School District Tries Relating Better, Via the Web
We've been attracted by a post on what appears to be The Oregonian's blog about "20 Questions in 20 Days," which looks to be a promising effort by the Hillsboro, Oregon, school district to open a responsive, Web-based communication channel with its parents and other publics. The site, advises Oregonian reporter Andrea Castillo, follows up on a communication audit of the district by the National School Public Relations Association

We haven't been following the new site, and we can't make any conclusive judgment on its impact (any more than we can on most of our Flack Me posts), but it looks like a great relational initiative for other school districts to investigate and, possibly, be inspired by. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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