Sarah Evans, of Sevans Strategy, sends us to online tools for conducting PR campaigns. There's much to consider in terms of adding to Web-based techniques for pitching and prompting. In her post, "5 NEW online tools for PR pros," Evans covers Crowdcampaign, Pitch With Me, Commentz, PR Breakfast Club, Alltop PR News, PR Daily, Tweetwally, and Pingg.
Actually, there are more than five here, but Commentz through PR Daily are a group of research sources. There are a couple of Twitter tools that provide the means to build event streams. All in all, Evans provides an online "arsenal" worth becoming acquainted with.