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May 9, 2014
All You Need to Know About Media Relations in a 'Tipsy' Post
 
Jessica Robnett of LTPR in Portland, OR, provides a meaty paragraph on social media in a succinct post - "Feeling Tipsy" - on pitching to the media. The entire post is only eight  paragraphs long and suffices for an entire course in media relations. There's nothing "tipsy" about it except for its jaunty title.

Building rapport with select reporters on Twitter (or wherever they may be on social media) is a key element in with-it PR practice. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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