Advertising Week has rightfully been regarded as one of the best times of the year for the advertising industry. With hundreds of events and speakers, and thousands of attendees, Advertising Week is a place where the marketplace of ideas is open and exchanges are happening.
A few years ago we posited the question: Is Advertising Week worth it? According to the number of attendees and the quality of the speakers, and with Advertising Week approaching its 12th rendition, the market has spoken.
PR Newswire released a glimpse of the heavy hitters coming through Advertising Week from September 28 to October 2.
Advertising Week is hitting everything from targeting Millennials in the workplace and women as creative directors to the over-infatuation with data and using data correctly to how to brand (or re-brand) your agency and how to improve the agency/client relationship.
There are workshops about gadgets, the pitch, recruiting talent, and surprise — even diversity.
It all sounds great. We are sure that everyone who attends will leave revitalized, energized, and educated about our wonderful industry.
But in the 12 years Advertising Week has been going on, we've seen minimal change, at best. Lip service and gathering is fun, but some of these issues need more than just the annual check-up.
We are sure we're not the only ones pointing this out. Even the founders of Advertising Week have been trying to build a framework that will encourage action. The root of the issue does not start with them. We need to hold those who attend Advertising Week accountable to use the new knowledge and information to make a change for the good of AdLand.
This can happen. With thousands of attendees, even if 10% enacted what they learned, a paradigm shift could start.
So here's to Advertising Week XII; may it be the force of change that AdLand is desperately searching for.
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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