One thing that ad professionals and observers do well is finding ways to use ad content and strategy to make fun of the things they and their colleagues allegedly do.
Dissolve, a stock photo and video company, and AdWeak, (which is, according to AdAge and AdWeek, pronounced AD-Wee-ak), joined forces to create breaking news video headlines using Dissolve's stock video clips and AdWeak's content on Twitter.
They are calling it the "Advertising Insider."
The first edition is posted below.
Is it funny? Of course it is. It is a combination of the hyperbole people pair with the industry, along with some of the reality we see amongst our colleagues. The part about the social media person writing a post about ways to create engaging content really made us chuckle.
But we focus so much on the ridiculousness of our people that rarely are the victories of our industry highlighted. Also, we cast all the negative stuff about advertising, but we fail to list alternatives and suggestions for how to change the way we operate.
It's a vicious, sometimes humorous, circle. And unless we choose to do something about it, we guess it'll stay that way.
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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