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July 6, 2015
AdLand and the U.S. Gun Culture: A GOODvertising Proposal
 
America has some issues. That much is clear.

As America spends money to better its image abroad as a tourist destination, we would like to look at how we can use our creative resources to better America's image as a living destination.

Still a young nation, America is facing some larger growing pains. Racial issues are still a problem in a land built by immigrants. Distrust between citizens and police continues to grow as citizens drift away from being informed and the police flirt with a military frame of mind.

Way too many conflicts end with senseless violence and death.

Something needs to change.

BMJ's Injury Prevention journal recently published a report suggesting that one out of every three Americans owns a gun, and more than a third who have one report owning multiple guns. Also, when comparing the responses with the demography and geography, the states with the highest gun ownership and the weakest gun control policies have the highest rates of gun deaths.

That's not a political statement. That's research.

We champion advertising and marketing professionals because we are so proud to be a part of an industry that can assist people in improving their quality of life. How gratifying. Our colleagues can help people solve problems by letting them know where to find the answer.

Our proposal is that GOODvertising helps gun control get better by starting a convo worth talking about.  Our consumers are losing their priceless lives by gutless, deranged people. Why not? If brands want to start pushing social good, then let's talk.

AdLand needs to be a bigger part of the conversation, regardless of which side you're on.

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Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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