Creative professionals would always like to think that they are ahead of the curve when it comes to how business is done. These folks are usually the ones getting the insider scoop with new technology, new project management software or processes, and sneak peeks for the latest gadgets.
Along with the rapid adoption of new technology and methods, the way advertising business is done continues to change. We see that the relationship between agencies and clients is still struggling to find homeostasis, and with the consolidation of big agencies and the rising barriers of entry for smaller agencies, the group of businesses offering work and the businesses receiving it is not the melting pot we've desired.
But those fringe businesses in AdLand are trying to keep themselves in the game by being a little faster and a little more nimble than their giant colleagues. A recent example is Adverti, an ad network that partners with brands to get their advertising seen online.
Adverti decided to start accepting Bitcoin as payment, along with your traditional dollars.
Doesn't sound like a big deal, right? And maybe it isn't.
But think about it: Adverti, which in the article was compared to Google's AdSense, has just developed a first-mover advantage by accepting several of the new types of digital currency. Tech companies and those executives who like to be on the cutting edge may find that Adverti fits the ideals and values that they represent. This seemingly little move could actually be the complete opposite.
In a competitive world, we all must find our advantage to stay relevant. Adverti may be on to something.
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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