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May 27, 2011
AT&T's Proposed Blockbuster Combo
 
With reliable, affordable cellphone service becoming increasingly important to PR people, as to most everybody else, AT&T's proposed $39 billion merger with TMobile is definitely worth your awareness and consideration. AT&T hasn't been our favorite company, but they've moderated their cellphone rates a bit and the connections haven't faded out, so we've been in a "truce" mode with them. But the pros and cons of the merger are important to consider.

Here, Timothy Karr on the Huffington Post thinks AT&T is bidding again for near absolute power, which it had in the '80s before its telephone monopoly was broken up. "If regulators allow AT&T's takeover of T-Mobile," Karr writes, "we would be left with a wireless market that is far more consolidated than the markets for oil, banking, automobiles and air travel."

Yet Michael J. Miller on the PCMag.com blog has been thinking about the proposed merger and thinks it's "worth highlighting some of the positive benefits that could come for consumers" as a result.

Merger proposals are notoriously difficult to sort through, because so much depends on management's promptings should a combination be approved. This is a big one, and we thought you'd want to think about it a bit.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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