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August 15, 2017
ASMR, The Internet Subculture Of “Sounds That Feel Good,” Is Going Mainstream
On July 27, a 30-year-old Russian expat, known only to her followers as Maria, hit 1 million subscribers on her YouTube channel GentleWhispering–which features her doing just that.

Maria is one of the more famous personalities within a booming online subculture called ASMR. Not everyone experiences Autonomous Sensory Meridian Response, or ASMR, but those who do describe is as a tingling sensation in the back of their skull, triggered by soft sounds like whispering, page turning, or hair brushing. Maria and other so-called “ASMRtists” make work—mainly video, and mainly on YouTube—that induces this sensation. “It’s a huge milestone, not just for my channel, but for the whole ASMR community,” Maria whispers into the camera in her celebration video, before reflecting on the “different twists and turns . . . and media exposure, positive and negative” along the way.


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This article was published on Fast Company. A link to the original piece appears after the post. www.fastcompany.com
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