As more and more relationships come to involve aspects of social media, Courtney Seiter at Raven Internet Marketing Tools in Nashville addresses the question of what can be known and what really can't be about a client's digital presence. "Everyone else can keep fretting," she writes, "but I've gotten to a zen place when it comes to social media ROI. For me, social media is a first impression. A blind date. A first dance."
But there are things you can know about social media, Courtney continues, and they should be considered, "Even if it's only the tip of the iceberg." They fall under the headings of Awareness, Reach, Traffic, Engagement and Intelligence. Courtney has points to make under each and her post has drawn some helpful responses. All in all, it's a place to spend some time, to help think through the allure of social media.
Mark Rose's post "Measuring the Unmeasurable in PR" on PR Blog News linked us to Courtney's piece, so we include it as a helpful reference here.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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