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February 6, 2015
A Weekend’s PR Counsel
 

Ford Kanzler, a marketing guy at that (unless you consider “marketing communications” a form of PR), offers some good PR counsel for pondering over a weekend.  PR, he says, isn’t “free advertising,” “spin” or merely tactical. And, of course, he’s right. 

Read through Ford’s piece to get his slant on PR as a discipline in its own right. And have a good weekend!


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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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